Do Marketers Expect to Face More Competition in 2024?

Do Marketers Expect to Face More Competition in 2024?

Marketing Strategy — Wed., Apr. 17, 2024

According to a SurveyMonkey survey, 73% of marketers expect their company to face more competition in 2024, a significant increase from last year.

Marketers who expect more competition tend to work at large companies and are optimistic about their industry, expecting changes to happen faster and valuing flexibility.

86% of marketers expect their team's performance expectations to increase in 2024, and 81% are concerned about job security, based on a survey of 507 US marketing professionals.

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