Martech 2024: Three Trend Predictions

Marketing Strategy — Fri., Feb. 2, 2024 In the rapidly changing world of martech, last year's predictions have largely come true. Expect even more AI-driven customer experiences, improved data governance, and the growing influence of the Metaverse in 2024. As AI technology continues to evolve, organizations will start to incorporate it into their customer service processes through chatbots and other automated tools. However, compliance issues will also pose challenges for brands as data regulations become stricter. The Metaverse may have lost some buzz, but it is still making progress. Brands will move from collaborating with metaverse providers to creating their own metaverse experiences for consumers. This will bring new challenges in terms of data and engagement. ... continue reading below