What Do Top-Performing B2B Marketers Do Differently? Six Things That Might Surprise You

What Do Top-Performing B2B Marketers Do Differently? Six Things That Might Surprise You

Marketing Strategy — Tue., Apr. 16, 2024

Despite the abundance of advice on B2B marketing, it's often driven by companies and influencers selling their solutions. However, new research reveals that top-performing marketers have a different approach than what's popularly advocated.

Most marketers overlook the importance of understanding their customers, and differentiation is key. Having a marketing strategy aligned with the business strategy and choosing effective tactics, not just popular ones, are crucial for success.

Gender also plays a role, as women tend to prioritize long-term tactics and account-based marketing, while men focus on lead generation. Ultimately, success in B2B marketing requires a combination of factors, including a written marketing strategy and selecting high-performing tactics.

... continue reading below
Sign up for free to read the full article.
Enter your email address to continue reading

What Do Top-Performing B2B Marketers Do Differently? Six Things That Might Surprise You

Don't worry ... it's FREE!

Already a member? Sign in now.

Related Articles

Seven Guiding Principles for Noticeably Better B2B Marketing

Seven Guiding Principles for Noticeably Better B2B Marketing

Learn seven guiding principles that will boost your B2B marketing efforts and drive better results for your business. Read more.

B2B Growth: Blend Product-Led and Traditional Strategies Across the Customer Journey

B2B Growth: Blend Product-Led and Traditional Strategies Across the Customer Journey

Uncover the benefits of blending PLG with traditional sales strategies for B2B. Learn how companies drive growth through a hybrid approach. Read more here.

The Top Marketing Challenges Small Businesses Face

The Top Marketing Challenges Small Businesses Face

Small business owners say customer acquisition is both the biggest marketing challenge they face and the top area they need to improve to achieve their marketing goals this year, according to recent research from Constant Contact and Ascend2.

Tech Marketers Need to Rethink Automation

Tech Marketers Need to Rethink Automation

Explore these insights on why marketers, especially those in tech, should rethink their automation strategies. Understand the cultural shifts needed to enhance ROI and customer relationships. Dive into the full discussion.

Do Marketers Expect to Face More Competition in 2024?

Do Marketers Expect to Face More Competition in 2024?

Do marketers think their companies will face more competition in 2024 compared with 2023? To find out, researchers conducted a survey of 507 marketing professionals in the United States.

Martech 2024: Three Trend Predictions

Martech 2024: Three Trend Predictions

Another year in martech has passed at a blistering pace—with the discussion on new trends, technologies, and issues consuming our days. The author builds on his (mostly borne out) 2023 predictions about three martech trends.

Subscribe to the MarketingProfs Today newsletter