Despite the abundance of advice on B2B marketing, it's often driven by companies and influencers selling their solutions. However, new research reveals that top-performing marketers have a different approach than what's popularly advocated.
Most marketers overlook the importance of understanding their customers, and differentiation is key. Having a marketing strategy aligned with the business strategy and choosing effective tactics, not just popular ones, are crucial for success.
Gender also plays a role, as women tend to prioritize long-term tactics and account-based marketing, while men focus on lead generation. Ultimately, success in B2B marketing requires a combination of factors, including a written marketing strategy and selecting high-performing tactics.
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What Do Top-Performing B2B Marketers Do Differently? Six Things That Might Surprise You
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