
Data-Driven Marketing: What It Is, Why It's Crucial Now, and How to Get Started
Discover how data-driven marketing boosts personalization, decision-making, and ROI with practical tips to get started. Read more.
As a CISO, I am often working with digital marketing to fight against bots stealing revenue and skewing data. Marketers don't have to be bot experts but need to understand how bots affect marketing and customer experience. Botnets can be used for malicious activities and it's easy and cheap to use them.
Passwords should be replaced with safer alternatives like biometrics or passkeys, and adaptive authentication can help minimize friction while filtering bots. A strong partnership between Marketing and Security can keep bots out of the funnel without sacrificing customer experience.
Marketers can learn more about bot traffic and customer identity from resources such as The Two Most Powerful Fraud-Fighting Weapons Marketers Can Use, Is the Fight Against Bot Ad Fraud Succeeding?, and Third-Party Cookie and Data Deprecation: What's a Marketer to Do?
The Fight Against Bot Traffic: Three Ways Marketing and Security Can Partner
Don't worry ... it's FREE!
Discover how data-driven marketing boosts personalization, decision-making, and ROI with practical tips to get started. Read more.
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