The Fight Against Bot Traffic: Three Ways Marketing and Security Can Partner

The Fight Against Bot Traffic: Three Ways Marketing and Security Can Partner

Measurement & Analytics — Thu., Aug. 17, 2023

As a CISO, I am often working with digital marketing to fight against bots stealing revenue and skewing data. Marketers don't have to be bot experts but need to understand how bots affect marketing and customer experience. Botnets can be used for malicious activities and it's easy and cheap to use them.

Passwords should be replaced with safer alternatives like biometrics or passkeys, and adaptive authentication can help minimize friction while filtering bots. A strong partnership between Marketing and Security can keep bots out of the funnel without sacrificing customer experience.

Marketers can learn more about bot traffic and customer identity from resources such as The Two Most Powerful Fraud-Fighting Weapons Marketers Can Use, Is the Fight Against Bot Ad Fraud Succeeding?, and Third-Party Cookie and Data Deprecation: What's a Marketer to Do?

... continue reading below
Sign up for free to read the full article.
Enter your email address to continue reading

The Fight Against Bot Traffic: Three Ways Marketing and Security Can Partner

Don't worry ... it's FREE!

Already a member? Sign in now.

Related Articles

Data-Driven Marketing: What It Is, Why It's Crucial Now, and How to Get Started

Data-Driven Marketing: What It Is, Why It's Crucial Now, and How to Get Started

Discover how data-driven marketing boosts personalization, decision-making, and ROI with practical tips to get started. Read more.

Navigating Privacy-First Collaboration: What You Need to Know About Data Clean Rooms

Navigating Privacy-First Collaboration: What You Need to Know About Data Clean Rooms

Data clean rooms have revolutionized how organizations collaborate on data while preserving privacy. Learn how this technology works, enhancing data security and fostering privacy-compliant partnerships. Read more.

The New Playbook for Measurement: Lessons From Mobile, Where It All Started

The New Playbook for Measurement: Lessons From Mobile, Where It All Started

Measurement is evolving fast. See how lessons from mobile ad measurement are helping define signal-agnostic, media-neutral, and privacy-first measurement framework for today's evolving ecosystem. Read more.

Quality Matters: The Real Impact of Data Accuracy

Quality Matters: The Real Impact of Data Accuracy

Inaccurate marketing data wastes budgets and weakens campaigns. Discover how data accuracy enhances targeting and performance. Read more.

How Usage-Based LTV Can Save SaaS Marketers From the CPA Trap

How Usage-Based LTV Can Save SaaS Marketers From the CPA Trap

Discover how B2B SaaS marketers can maximize ROAS by relying on usage to predict lifetime value (LTV) and avoid the cost-per-acquisition (CPA) trap. Read more.

What's Holding Enterprise Marketers Back From Data Analytics Success?

What's Holding Enterprise Marketers Back From Data Analytics Success?

What's preventing enterprise marketing teams from realizing the full potential of their data analytics? How sophisticated are marketers' current approaches?

Subscribe to the MarketingProfs Today newsletter