B2B Marketing Resources

Research: Now Is the Time for Brand Marketing (And Why Data Matters for Brand Marketers)
Branding

Research: Now Is the Time for Brand Marketing (And Why Data Matters for Brand Marketers)

When the world gets chaotic, people turn to what feels safe and familiar. A trustworthy, familiar brand can be the bedrock that keeps your business stable.

How to Tie Media Pitches to Pop Culture
Public Relations

How to Tie Media Pitches to Pop Culture

If you find yourself moaning about something "everyone is talking about," it may be a good time to use that something to benefit your PR strategy. Just don't push too far outside your client's wheelhouse.

The Fight Against Bot Traffic: Three Ways Marketing and Security Can Partner
Measurement & Analytics

The Fight Against Bot Traffic: Three Ways Marketing and Security Can Partner

You've got a great signup conversion rate! Except... nope, those are full of bots. But what about all that traffic to... nope. Also bots. Sound familiar? Working with the security team can help.

A Five-Step Framework for ROI From Personalized Customer Experiences
Customer Experience

A Five-Step Framework for ROI From Personalized Customer Experiences

Although its importance is never denied, "personalization" in marketing can be such a nebulous word. Is it even measurable? How do you find out whether it affects the bottom line? Check out this five-step guide.

How Marketing AI and Automation Are Helping Small Businesses
Artificial Intelligence

How Marketing AI and Automation Are Helping Small Businesses

Small business owners who are using AI and automation for marketing say the technologies are helping them in many ways, including to improve efficiency and boost growth, according to recent research from Constant Contact and Ascend2.

The State of In-Person B2B Events in 2023
Event Marketing

The State of In-Person B2B Events in 2023

Is attendance up at in-person B2B events? What are organizers' key goals and challenges in 2023? Bizzabo surveyed 1,757 people who organize in-person B2B events, such as conferences.

Nine Strategic Content Repurposing Tips
Marketing Content

Nine Strategic Content Repurposing Tips

The benefits of repurposing content are well-known. But you can't just pick a random blog post off your website and convert it into a random content format. Keep your repurposing strategic with these nine tips.

10 Essential Tips for Successful Event Marketing
Event Marketing

10 Essential Tips for Successful Event Marketing

In-person events are back! Has it been a while since you've set up a booth and offered free swag? Never fear—this article shares 10 essential tips for making your event a success.

Top 3 AI Tools for High-Quality Content Creation
Artificial Intelligence

Top 3 AI Tools for High-Quality Content Creation

Everywhere you look, another tech company is debuting its version of generative AI. So which tools are actually a good investment for content marketers? This article takes a look at three tools that offer unique strengths in content creation.

Healthcare SEO Trends for 2023: AI to the Rescue?
SEO

Healthcare SEO Trends for 2023: AI to the Rescue?

Most healthcare digital marketers say they believe generative AI programs such as ChatGPT will improve search engine optimization (SEO), according to recent research from Tebra.

Why Thought Leadership Content Fails
Marketing Content

Why Thought Leadership Content Fails

Senior executives say the top reasons thought leadership content tends to fail are faulty methodologies and a lack of internal buy-in, according to recent research from Bospar and Reputation Leaders.

Brand + Demand: Taking B2B Marketing From Cost Center to Value Center
Branding

Brand + Demand: Taking B2B Marketing From Cost Center to Value Center

Companies are fighting to survive, and Marketing needs to be more than a cost center. Although it's easy to preach about the value of brand marketing, the rubber needs to meet the road in practical execution and deliver tangible results.

How to Attract and Retain Top B2B Marketing Talent
Marketing Management

How to Attract and Retain Top B2B Marketing Talent

The job market has been volatile recently, see-sawing between pandemic layoffs and the "Great Resignation." This article looks at the company characteristics that help attract and then retain B2B marketing talent.

Beyond Open Rate: Eight Metrics for More Effective Email Marketing
Email Marketing

Beyond Open Rate: Eight Metrics for More Effective Email Marketing

Was your campaign email opened? If the recipient just deleted it anyway, maybe it doesn't matter. Try shifting your email measurements to these eight metrics instead.

10 Simple Ways to Get More B2B Leads From Instagram
Social Media Marketing

10 Simple Ways to Get More B2B Leads From Instagram

Are you closing the door on Instagram leads? Get their attention and invite them in using these 10 simple tactics.

Which Types of Social Media Posts Get the Most Interactions?
Social Media Marketing

Which Types of Social Media Posts Get the Most Interactions?

Which types of social media posts tend to get the most interactions (likes, comments, and shares) for businesses on Facebook, Instagram, and Twitter? To find out, Emplifi examined data for millions of posts in various formats (video, image, reel, link, etc.).

SaaS Case Study Marketing Trends for 2023
Marketing Content

SaaS Case Study Marketing Trends for 2023

Most software-as-a-service (SaaS) marketers say text is the format they use most for their case studies, but that they want to create more video case studies in 2023, according to recent research from Uplift Content.

The Boomerang Brand: Five Ways to Avoid It and One Time to Embrace It
Branding

The Boomerang Brand: Five Ways to Avoid It and One Time to Embrace It

Brand launch. Brand refresh. Rebrand. You know the drill. But what do you do when the best brand option was one you left behind?

Customers as 'Assets': Speaking the C-Suite's Language
Marketing Strategy

Customers as 'Assets': Speaking the C-Suite's Language

Speaking the language of the C-suite not only enhances marketers' credibility but also increases chances for getting meaningful resources for carrying out important marketing activities.

Your Guide to B2B Appointment-Setting for Better Sales
Marketing Strategy

Your Guide to B2B Appointment-Setting for Better Sales

One friend says, "Let's get dinner some time." Another friend says, "Let's get dinner Tuesday at 7PM." You can already tell the second friend is more interested—and the same principle applies to setting sales appointments.

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