Most marketing leaders agree that providing personalized customer experiences can drive purchases, loyalty, and CLV. But what is the cost of providing those experiences? This article introduces a framework to understand what your organization must do to deliver personalized content, offers, and experiences. It covers 5 steps to ensure success and measure ROI.
Goal-setting covers short-term results such as effectiveness and efficiency, as well as long-term goals like digital maturity and CLV. Understanding scalability looks at data, content, and campaign/platform management. Incremental growth planning involves using Agile/Lean approaches and MVP/POC. Continuous improvement helps maintain a meaningful connection with customers. Prioritization filters out irrelevant ideas.
Achieving ROI from personalization requires comprehensive and incremental efforts. This article provides key steps and resources to help you get started.
A Five-Step Framework for ROI From Personalized Customer Experiences
Don't worry ... it's FREE!
In the ever-evolving landscape of websites, apps, and other interactive experiences, understanding and engaging with your target audience is paramount. Check out this article to learn how audience research can create engaging experiences that keep users coming back.
To prevent avoidable churn, businesses must improve their service at every point, on every channel. Sounds easy, right? Not so much. But multichannel, personalized CX could be the key.
Learn the basics of the connected customer experience and five approaches to delivering omnichannel experiences at every opportunity.
In theory, it's easy to be customer-focused: gather and process customer information, segment, focus on target segments, understand customer perceptions, act on customer information, and know when and how to build customer relationships. So, why is being customer-focused so hard?
If you're concerned about your company's customer experience, don't just throw a CXO into the fray and expect that person to fix it. Leaders need buy-in from all departments to improve customer experience.
Why do people delete apps from their mobile phones? How long does it take before they make the decision to delete an app or not? To find out, Airship surveyed 11,000 people age 18 and older.