PR professionals must understand the need for authenticity and create opportunities to highlight their clients through effective storytelling. To capitalize on pop culture, pitches must be succinct, beneficial, timed to the cultural moment, and personalized.
Successful PR professionals craft pitches and tell stories that are relevant to trending topics. Refine the story and establish the proper niche with SEO-friendly and appropriate imagery and wording. Balance reoccurring topics with new trends in media cycles and connect your pitch to current cultural conversations.
When pitching your story, send it only to journalists reporting on similar topics, keep it brief and direct, and make sure the subject line stands out. Stay up to date on emerging and re-emerging trends in pop culture for successful PR strategy.
How to Tie Media Pitches to Pop Culture
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