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How to Foster a People-Centric Company Culture in the AI Era: Five Tips for Leaders
These five actionable tips can help business leaders cultivate a people-centric company culture in the AI era. Read more.
The labor shortage in the US is having a ripple effect, making it important for companies to attract and retain B2B talent. Prioritizing and promoting company culture, adopting a refined targeting strategy with the help of AI, and emphasizing the importance of work-life balance can help with this.
Company culture should be shared through branding and marketing strategies. AI can help with targeting by analyzing millions of data points. Work-life balance should be flexible and communicated to employees.
Getting the recruitment process right is key to attracting and retaining top talent. It starts with creating a positive company culture and promoting it to build a good reputation.
How to Attract and Retain Top B2B Marketing Talent
Don't worry ... it's FREE!
These five actionable tips can help business leaders cultivate a people-centric company culture in the AI era. Read more.
Looking for but struggling to find top digital marketing talent? Worried hiring the wrong people will cost you? (It will.) Learn how specialized recruitment agencies can help you find the right candidates. Read more.
The average tenure of chief marketing officers at large corporations has stabilized and is now in line with other C-suite executives, according to recent research from Spencer Stuart.
Most employees who prefer hybrid work say their ideal situation would be to spend two or three days a week in the office, according to recent research.
Do managers think artificial intelligence will lead to fewer employees and lower salaries? To find out, researchers conducted a survey of 3,000 adults in the United States in management positions.
GTM captures the essence of B2B marketing and sales. The first critical step—the most vital element of any GTM planning—is to get management buy-in, which hinges on the quality and clarity of your GTM plan. Here's how to develop and communicate a solid plan.