How to Attract and Retain Top B2B Marketing Talent

How to Attract and Retain Top B2B Marketing Talent

Marketing Management — Fri., Aug. 4, 2023

The labor shortage in the US is having a ripple effect, making it important for companies to attract and retain B2B talent. Prioritizing and promoting company culture, adopting a refined targeting strategy with the help of AI, and emphasizing the importance of work-life balance can help with this.

Company culture should be shared through branding and marketing strategies. AI can help with targeting by analyzing millions of data points. Work-life balance should be flexible and communicated to employees.

Getting the recruitment process right is key to attracting and retaining top talent. It starts with creating a positive company culture and promoting it to build a good reputation.

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