CMOs and directors in marketing must learn to speak in the language of the C-suite to gain credibility and resources. At the upcoming MarketingProfs B2B Forum, I have a presentation outlining approaches to do this. One way is to present marketing in terms of assets, such as customers.
Customers are a valuable asset, bringing revenue and profitability, valuable feedback, loyalty, and long-term relationships. Calculating the return on customer assets can help emphasize the financial impact customers have and secure more resources for marketing initiatives.
By aligning marketing language with the language of the C-suite, marketers can gain respect and secure resources. Investing in customer satisfaction, engagement, and loyalty unlocks the potential of this valuable asset and leads to long-term success.
Customers as 'Assets': Speaking the C-Suite's Language
Don't worry ... it's FREE!
Small business owners say customer acquisition is both the biggest marketing challenge they face and the top area they need to improve to achieve their marketing goals this year, according to recent research from Constant Contact and Ascend2.
Explore these insights on why marketers, especially those in tech, should rethink their automation strategies. Understand the cultural shifts needed to enhance ROI and customer relationships. Dive into the full discussion.
Do marketers think their companies will face more competition in 2024 compared with 2023? To find out, researchers conducted a survey of 507 marketing professionals in the United States.
What makes top B2B marketers successful? Recent research unveils what differentiates top performers. Dive deeper.
Another year in martech has passed at a blistering pace—with the discussion on new trends, technologies, and issues consuming our days. The author builds on his (mostly borne out) 2023 predictions about three martech trends.
The next few years will bring fundamental shifts to marketing. First things first, though: Prepare for what's to come in 2024 before looking further out into the future. Here's where 2024's most successful marketers and media agencies will direct their focus this year.