Which Types of Social Media Posts Get the Most Interactions?

Which Types of Social Media Posts Get the Most Interactions?

Social Media Marketing — Wed., Aug. 2, 2023

Live video posts on Facebook get the highest median interactions for businesses, while GIF posts get the highest interactions on Twitter/X. Instagram's highest median interactions come from reels, and businesses get more reach, interactions, and views with their Instagram reels.

Emplifi examined data for millions of posts between April 2022 and June 2023 to find out which types of social media posts get the most interactions. The report was based on an analysis of various post formats.

Businesses should consider the benefits of live video, GIFs, and reels for their social media pages to increase interactions and reach.

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