Resources for Marketing Professionals: Page 24

Career Development

2024 Salary Guide: Pay Forecasts for Marketing, Content, and PR Positions

The median starting salary for a corporate chief marketing officer in the United States is expected to be $189,750 in 2024, according to recent research.

Marketing Content

What Makes Vendor Content 'High Value' for B2B Buyers?

What qualities do B2B buyers find most impactful and essential in content created by vendors? To find out, researchers surveyed 824 people who have participated in a B2B buying process in the past year.

Artificial Intelligence

For AI-Driven B2B Customer Experiences, You'll Need These Four Strategic Investments

How can marketers strategically deliver the next generation of B2B customer experiences? And how do you get your executive team on board? This article offers a few ideas.

Marketing Management

Crack the Salary Code: 2024 Must-Know Insights and Trends for Marketers

The insights in this article are truly valuable for marketing and creative managers who must find the talent they need. But if you are that talent... it pays (literally) to know what exactly those managers will be considering in the hiring process. Find out how to be more easily hired!

Marketing Strategy

The Key to Thriving Digital Communities: Love Thy Neighbor

Do you love your neighbors, your customers, your partners, your employees? If you're building a digital community, you'd better. This article explores how to reap the rewards of community-building.

Email Marketing

How to Get Started With Multilingual Email Marketing

A multilingual email marketing strategy doesn't stop at the translation of text. Localization is also essential. This article breaks down what you need to consider.

Marketing Management

Better Together: The Importance of Aligning Sales and Marketing Teams

The way marketing and sales are done is changing—fast. Harnessing the unique skills of Marketing and Sales for a common purpose can help you get ahead of the curve. Here's how.

Martech

The Data-Related Activities Marketers Spend the Most Time On

Marketers say a wide range of data-related activities now take up their time, including collecting, analyzing, and visualizing data, according to recent research from Funnel.

Marketing Strategy

B2B Multichannel Marketing: Top Channels, Trends, and Challenges

B2B marketers say email is the channel that has the biggest impact on their multichannel strategy, according to recent research from ZoomInfo and Ascend2.

Email Marketing

Email Opens Are Not Dead: What's Changed and What Hasn't

The launch of Apple's mail privacy protection two years ago immediately led to cries of "Email opens are dead!" But much like the cries of "Email is dead," they should be ignored. Learn how open rate can still be useful.

Marketing Strategy

Digital Marketing for Biotech Companies: From Clinical Trials to Clicks

The biotech industry is super-competitive, requiring effective marketing to allow the novelty of the science to shine for all to see. This article provides areas to consider for prioritization of digital marketing efforts.

Marketing Strategy

Undivided Attention: A Key Benefit of Traditional Mail Marketing

Nearly two-thirds of people say they give a piece of traditional mail their undivided attention while looking at it, according to a recent report.

Marketing Strategy

The 10 Biggest Emerging Global Risks According to Experts

Which global risks do experts believe will have the most impact on society in the near future? Is the general population worried about the same risks? To find out, AXA surveyed 3,226 experts and 19,016 members of the public.

Marketing Content

Your Thought Leadership Content: Emphasize Experience (Or Pay the Google Penalty)

Behind every great thought leader are years of hard-earned experience—and now Google cares about your experience, too. This article explores ways you can best demonstrate that experience.

Public Relations

PR and Its Importance in B2B Marketing: A Brief History

Companies that spotlight their expertise, innovation, and commitment to customer success are more likely to accumulate brand loyalty—and the easiest way to do those things is through effective PR.

Social Media Marketing

How to Create a Social Media Content Calendar in Three Steps

Social media platforms are designed to highlight insights in real-time, but it's impossible to create enough social media content on the fly to keep your brand in people's minds. Keeping a calendar and planning your content is a necessity.

Marketing Strategy

Selling in a Recession: Challenges and Training Opportunities

The recessionary environment is driving the need for sales reps to personalize the buying experience. This article explores how individualized sales training helps ensure high-quality experiences.

Social Media Marketing

The Importance of 'Dark' Social Media for Marketers

Marketers estimate that nearly half of online conversations about their brand or offerings now occur on "dark" social media channels such as messaging apps and private groups, according to recent research.

Marketing Strategy

What Makes B2B Influencer Marketing Programs Successful

Marketers who rate their B2B firm's influencer program as very effective are more likely to say they outsource the work, use AI, and keep the program going continually, according to recent research from TopRank Marketing and Ascend2.

Career Development

How CMOs Can Use AI to Make Career-Changing, Strategic Business Impact

AI adoption has the potential to bring the much-beleaguered CMO role to the frontline of business operations. With the CEO and C-suite's support, CMOs can use AI responsibly to drive digital change and meet growth goals. Here's how.

B2B Marketing Resources

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