Crack the Salary Code: 2024 Must-Know Insights and Trends for Marketers

Crack the Salary Code: 2024 Must-Know Insights and Trends for Marketers

Marketing Management — Tue., Dec. 5, 2023

With 94% of marketers and creatives struggling to find the right talent, Robert Half's 2024 Salary Guide has five tips to help you crack the hiring code. Match rivals' salaries and be transparent. Don't wait to make an offer. Benchmark benefits and perks. Offer flexible work options. Use a scalable talent model.

Health insurance, paid time off, and retirement savings plans are the most desired benefits. Remote and hybrid work options are desirable perks. Don't forget to provide salary information up front. Use contract professionals to help with busy seasons.

Offering competitive pay, flexible work options, and a scalable talent model can help you build and retain your team. A talent solutions firm can also simplify the process of finding the right candidates.

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