How CMOs Can Use AI to Make Career-Changing, Strategic Business Impact

Artificial intelligence gives CMOs a unique opportunity to increase their strategic value and impact on business. With support from the CEO and C-suite, CMOs can use AI responsibly to drive digital change and meet growth goals to positively affect humanity.

Using AI in marketing can bring $1.4 to $2.6 trillion in business value, enabling CMOs to lead the charge in AI adoption. AI can help develop insight-driven strategies, deliver personalized experiences, overcome online search challenges, accelerate customer conversion, reduce customer churn, and optimize growth and ROI.

CMOs should collaborate with current partners to explore possibilities, pilot use cases, and discuss key AI aspects. They should also prioritize skill-building and training, create modern AI roles, and get full support from the CEO and executives.