Digital Marketing for Biotech Companies: From Clinical Trials to Clicks

Many biotech companies approach marketing as if it were a dream world, but effective marketing is essential for success. Founders may be misinformed about how to roll out a digital marketing strategy. Events and email, social engagement and thought leadership, paid content distribution, and content marketing are four important areas to prioritize.

Biotech conferences are great for networking, but you should also add contacts to a CRM and send a monthly newsletter. Social media should focus on one central message, and native placements in industry publications can be more trustworthy. Paid content distribution can help you get in front of more people, and content marketing should be backed by SEO.

Marketing can help biotechs capture more opportunities, and there are many resources to help get started. B2B sales reps get about 5% of a prospect's total purchase time, so it's important to utilize the right channels.