A recent WARC and Marketreach report found that 63% of people give traditional mail their undivided attention while looking at it. People spend an average of 150 seconds with business mail, 108 seconds with direct mail, 64 seconds with partially addressed mail, and 46 seconds with door drops.
The JICMAIL study found that business mail and direct mail cost less than social display advertising for a minute of consumer attention. Data was from a study of 1,475 pieces of mail from Marketreach and Blue Yonder and 1,000 mail recipients in the UK.
37% of people typically do something else while looking at their mail. Traditional mail still holds its place as an effective form of communication due to its ability to grab and hold attention.
... continue reading below
Undivided Attention: A Key Benefit of Traditional Mail Marketing
Don't worry ... it's FREE!
B2B leaders say economic climate is the top factor influencing marketing spend, whereas B2C leaders say corporate financial performance is the top factor influencing spend, according to recent research from The CMO Council and Zeta Global.
Today's CMOs are transforming their roles by integrating data and technology to drive measurable business results. Read more.
Marketing agencies tend to be much more confident about the quality of their work compared with the level of satisfaction their brand clients express regarding that work, according to recent research.
What are some of the key strategy, tech, and content trends shaping B2B marketing today? What will be tomorrow's trends? See finding from this LinkedIn and Ipsos survey of B2B marketing leaders.
Discover how to unlock sales by increasing market penetration using various marketing approaches. See how to boost market share and drive growth. Read now.
B2B influencers say co-created content and speaking at in-person events were the most successful types of brand collaborations they did in 2023, according to recent research from Onalytica.