B2B Marketing Budgets in 2025: Spend and Priority Trends
Most B2B professionals expect their firm's marketing budget will either increase or stay the same in 2025, according to recent research.
B2B Multichannel Marketing: Top Channels, Trends, and Challenges
Marketing Strategy — Tue., Nov. 28, 2023Recent research indicates that B2B marketers say email is the channel with the greatest impact on their multichannel strategy. Half of respondents cited email, and a third cited social media.
Having a cohesive multichannel marketing strategy is important to B2B marketers and 57% have automated it to some extent. The top challenges cited are creating an effective strategy, budget/resources, and data quality.
The research was based on a survey conducted in April 2023 among 101 B2B marketers. It provides insight into the current state of multichannel strategies for B2B marketers.
... continue reading below
Enter your email address to continue reading
B2B Multichannel Marketing: Top Channels, Trends, and Challenges
Don't worry ... it's FREE!
