What's Different About the World's Most Successful B2B Marketers in 2025
New survey data shows how Agile practices and AI integration drive productivity, reduce stress, and support compliance in B2B marketing. Read more.
What Makes B2B Influencer Marketing Programs Successful
Marketing Strategy — Tue., Nov. 14, 2023Marketers who rate their B2B firm's influencer program as very effective outsource work, use AI, and keep the program going continually.
AI is used for content creation, performance tracking, campaign optimization, and influencer identification and selection.
The most common use of influencer marketing is to create social media content, but the biggest challenge is identifying, qualifying, and engaging the right influencers.
Enter your email address to continue reading
What Makes B2B Influencer Marketing Programs Successful
Don't worry ... it's FREE!
