B2B Marketing Budgets in 2025: Spend and Priority Trends
Most B2B professionals expect their firm's marketing budget will either increase or stay the same in 2025, according to recent research.
AXA commissioned Ipsos to survey 3,226 experts and 19,016 members of the public in 50 and 15 countries respectively. The top 10 global risks according to experts are climate change, cybersecurity, etc. AI/Big Data risks saw the biggest increase in concern while pandemic risk saw the biggest decline.
The general public is less worried about AI/geopolitical instability and more worried about pandemics, social tensions, and terrorism. The report was based on surveys conducted between May and June 2023.
The research was commissioned by AXA and conducted by Ipsos. Surveys were conducted among experts and members of the public in 50 and 15 countries respectively.
The 10 Biggest Emerging Global Risks According to Experts
Don't worry ... it's FREE!
Most B2B professionals expect their firm's marketing budget will either increase or stay the same in 2025, according to recent research.
An impassioned argument that corporate Pride often falls short of meaningful allyship, focusing instead on commerce and misunderstanding the LGBTQ+ community as a monolithic group. Read more.
Learn how a positioning framework can align product and marketing teams, reducing confusion and improving outcomes. Read more.
Which elements in direct mail pieces are most likely to spur people to take action? What types of images in direct mailings do people find most appealing?
Security and governance are the biggest obstacles businesses face when trying to integrate data from various sources, according to recent research.
Which marketing channels and tactics are driving the best results for small businesses in 2024? To find out, researchers conducted a survey among 400 small business owners and small business marketing managers in the United States.