
The Real Reason Your Shiny New Product Isn't Converting
Even the best B2B products can stall without clear messaging. Learn how to clarify your value proposition and accelerate sales momentum. Read more.
AXA commissioned Ipsos to survey 3,226 experts and 19,016 members of the public in 50 and 15 countries respectively. The top 10 global risks according to experts are climate change, cybersecurity, etc. AI/Big Data risks saw the biggest increase in concern while pandemic risk saw the biggest decline.
The general public is less worried about AI/geopolitical instability and more worried about pandemics, social tensions, and terrorism. The report was based on surveys conducted between May and June 2023.
The research was commissioned by AXA and conducted by Ipsos. Surveys were conducted among experts and members of the public in 50 and 15 countries respectively.
The 10 Biggest Emerging Global Risks According to Experts
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Even the best B2B products can stall without clear messaging. Learn how to clarify your value proposition and accelerate sales momentum. Read more.
What percentage of revenue are B2B enterprises devoting to marketing? What share of marketing budgets are going to personnel? How much are budgets expected to grow in the next year?
People age 12-15 express more interest now in technology, fashion, beauty/makeup, and podcasts than those age 12-15 did in 2021, and less interest in computers, the environment, and the news.
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Taylor Swift's brand strategy reveals five marketing lessons rooted in long-term thinking, emotional storytelling, and ownership. Apply them to your own brand. Read more.
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