
B2B Multichannel Marketing: Top Channels, Trends, and Challenges
B2B marketers say email is the channel that has the biggest impact on their multichannel strategy, according to recent research from ZoomInfo and Ascend2.
The past year has been a reminder of just how quickly the economy can change, causing increased pressure on businesses with buyers having higher expectations and smaller budgets. To succeed, organizations need to focus on personalized sales training that builds foundational skills for long-term growth.
Sales reps need to learn how to adapt and personalize the experience to provide value to the buyer. With the help of conversational intelligence, managers can compare behaviors with top reps and build an individualized training program. AI can then create frequent and ongoing training sessions to reinforce skills.
By implementing frequent and individualized skills training, organizations ensure their reps are knowledgeable of product details, sales methodology, and pitch delivery, leading to high-quality customer experiences.
Selling in a Recession: Challenges and Training Opportunities
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B2B marketers say email is the channel that has the biggest impact on their multichannel strategy, according to recent research from ZoomInfo and Ascend2.
The biotech industry is super-competitive, requiring effective marketing to allow the novelty of the science to shine for all to see. This article provides areas to consider for prioritization of digital marketing efforts.
Nearly two-thirds of people say they give a piece of traditional mail their undivided attention while looking at it, according to a recent report.
Which global risks do experts believe will have the most impact on society in the near future? Is the general population worried about the same risks? To find out, AXA surveyed 3,226 experts and 19,016 members of the public.
Marketers who rate their B2B firm's influencer program as very effective are more likely to say they outsource the work, use AI, and keep the program going continually, according to recent research from TopRank Marketing and Ascend2.
Co-op advertising involves manufacturers and brands providing advertising dollars to their channel partners, such as retailers and dealers, that sell their products. Learn why the method is a win-win.