Selling in a Recession: Challenges and Training Opportunities

The past year has been a reminder of just how quickly the economy can change, causing increased pressure on businesses with buyers having higher expectations and smaller budgets. To succeed, organizations need to focus on personalized sales training that builds foundational skills for long-term growth.

Sales reps need to learn how to adapt and personalize the experience to provide value to the buyer. With the help of conversational intelligence, managers can compare behaviors with top reps and build an individualized training program. AI can then create frequent and ongoing training sessions to reinforce skills.

By implementing frequent and individualized skills training, organizations ensure their reps are knowledgeable of product details, sales methodology, and pitch delivery, leading to high-quality customer experiences.