
Why 'Mad Men' Ideas Still Work—and When They Fall Short
Today's marketers mix research with storytelling, using data to drive decisions once ruled by instinct alone. See how marketing has evolved—and what still endures. Read more.
The past year has been a reminder of just how quickly the economy can change, causing increased pressure on businesses with buyers having higher expectations and smaller budgets. To succeed, organizations need to focus on personalized sales training that builds foundational skills for long-term growth.
Sales reps need to learn how to adapt and personalize the experience to provide value to the buyer. With the help of conversational intelligence, managers can compare behaviors with top reps and build an individualized training program. AI can then create frequent and ongoing training sessions to reinforce skills.
By implementing frequent and individualized skills training, organizations ensure their reps are knowledgeable of product details, sales methodology, and pitch delivery, leading to high-quality customer experiences.
Selling in a Recession: Challenges and Training Opportunities
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Today's marketers mix research with storytelling, using data to drive decisions once ruled by instinct alone. See how marketing has evolved—and what still endures. Read more.
Most SMB owners say customer acquisition was the biggest marketing challenge they faced in their first year of operating their business, according to recent research from Constant Contact and Ascend2.
Digital transformation isn't just about technology—it's about using data to drive smarter decisions and business growth. Learn how to build a data-driven strategy. Read more.
Many B2B marketers miscalculate TAM, leading to poor strategy and wasted resources. Avoid these 10 common mistakes for accurate market insights. Read more.
Strong brand positioning starts with research. Discover how to analyze customer perceptions, assess competitors, and refine your brand's market position. Read more.
Email marketing alone is not enough. Learn how to expand your strategy to other channels using a specific, gradual approach. Read more.