The time for experimenting with AI for one-off tasks is over. It's time to use AI across the customer journey—and that means cross-functional collaboration to ensure impactful results. Dive deeper now.
Here's how marketing and communications professionals can begin strategizing for text-to-video AI in efficient, prepared, and innovative ways. Get ready for what's ahead.
AI's impact on businesses worldwide is already undeniable, and the anticipated impact even more profound. Check out these select stats on the growth of AI.
In a special presentation, Kenda Macdonald, author of the bestselling Hack the Buyer Brain, explains the marketing crimes we often unwittingly commit—and how AI can help us escape the fiery depths. Read more and watch a clip.
The era of micro-targeting B2B decision-makers with narrow targeting attributes is over. Opt-outs are surging, data collection is limited, and once-granular targeting options are fading. It's time to face reality.
The use of terminology related to artificial intelligence (such as "AI" and "generative AI") by media outlets has grown tremendously since the release of ChatGPT in November 2022, according to recent research.
Explore how AI can be used in sales to improve efficiency, decision-making, and outcomes, based on insights derived from a survey of 250+ sales professionals globally. Check out the details.
Delve into how AI is reshaping content marketing strategy and search engine interactions so you can prepare for the future of content and SEO. Read more.
Do managers think artificial intelligence will lead to fewer employees and lower salaries? To find out, researchers conducted a survey of 3,000 adults in the United States in management positions.
Are PR pros using generative AI to help with their jobs? If so, what sorts of tasks are they using AI programs for? Find out.
What many of us are worried about is not inevitable. You don't have to surrender your craft or creativity or the joy you find in it to AI or Silicon Valley. Nor do you have to surrender your ethics. You have a choice.
How are small businesses using artificial intelligence tools to create and improve their content? What types of content are they creating with AI? To find out, researchers surveyed 2,600 people who work for firms around the world.
Learn how generative AI is about to revolutionize search with conversational queries and creative search responses, challenging traditional SEO strategies. Start preparing for the future.
Generative AI is undeniably having an impact on every facet of business (and our lives), and that certainly includes marketing. For marketers, adapting to and embracing genAI is not just an option, it's a necessity.
In the new year, one thing is clear: Artificial Intelligence (AI) is at the forefront of the marketing conversation. As we move further into 2024, the marketing landscape will be shaped by four trends.
Do marketers tell stakeholders when they use artificial intelligence tools to create content? How often are marketers using AI to create content?
Is artificial intelligence more creative than marketers when developing content? Does AI-generated content tend to be of higher or lower quality compared with human-created content?
The bad news is that marketing isn't going to get any easier in 2024. The good news is that your marketing output is sure to improve if you use these three predictions to work both smarter and harder in the new year. See what's ahead...
The world as we know it changed dramatically in 2023—generative AI's breakout year. So, what have we learned in the past year from the AI whiplash rollercoaster ride? Trends, takeaways, advice... it's all here.
Are B2B and B2C firms adopting generative AI tools for marketing at the same rate? How does generative AI use differ among firms in different countries?