Knuckle Down in 2024: Three Predictions for Tough B2B Marketers

Knuckle Down in 2024: Three Predictions for Tough B2B Marketers

Marketing Strategy — Fri., Jan. 19, 2024

The bad news: marketing won't get easier in 2024. The good news: use predictions to work smarter and harder.

Marketers will push harder in video, collecting first-party data, and keeping humans in chatbot loop. Livestreaming is predicted to gain prominence.

Marketers will break their addiction to third-party data and collect first-party data. AI chatbots should be used with caution.

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