Navigating the Marketing AI Landscape of 2024: Four Trends

Artificial Intelligence — Fri., Feb. 2, 2024 AI is becoming a crucial partner to human creativity in marketing roles, resulting in a dynamic shift in content creation. AI also helps retailers tackle the "ghosting problem" by responding promptly and on-brand to customer reviews, leading to increased revenue and customer satisfaction. However, businesses must streamline their martech stack and strategically manage their data to fully reap the benefits of AI in 2024. ... continue reading below