Is AI More Creative Than Marketers?

Is AI More Creative Than Marketers?

Artificial Intelligence — Tue., Jan. 23, 2024 According to Brandbuilders' survey of 184 marketers, opinions are divided on whether AI is more or less creative than humans in content development. 41% say AI is less creative, 34% say it's equal, and 25% say it's more creative. The top reason for this is that AI-generated content can feel formulaic and robotic. In addition, more than half of the respondents (55%) believe that AI-generated content is of lower quality compared to human-created content. Only 10% think AI content is of higher quality and 35% say it's just as good. The majority of marketers (76%) say they can often differentiate between AI and human-created content. The survey, conducted in October 2023, reveals that marketers have mixed views on AI's creativity and quality in content development. 41% believe it's less creative, and 55% say it's of lower quality. However, 76% of marketers say they can tell the difference between AI and human-generated content. ... continue reading below
Sign up for free to read the full article.
Enter your email address to continue reading

Is AI More Creative Than Marketers?

Don't worry ... it's FREE!

Already a member? Sign in now.

Related Articles

AI Update, April 19, 2024: AI News and Views From the Past Week

AI Update, April 19, 2024: AI News and Views From the Past Week

Catch up on select AI news and developments from the past week or so. Stay in the know.

How AI Search Will Change Your Content Strategy

How AI Search Will Change Your Content Strategy

Delve into how AI is reshaping content marketing strategy and search engine interactions so you can prepare for the future of content and SEO. Read more.

AI Update, April 12, 2024: AI News and Views From the Past Week

AI Update, April 12, 2024: AI News and Views From the Past Week

Catch up on select AI news and developments from the past week or so. Stay in the know.

AI Update, March 22, 2024: GPT-5, New YouTube AI Rules, 'AI-Washing,' More

AI Update, March 22, 2024: GPT-5, New YouTube AI Rules, 'AI-Washing,' More

Catch up on select AI news and developments from the past week or so. Stay in the know here.

Subscribe to the MarketingProfs Today newsletter