AI Skills: The Competitive Edge Marketers Can't Afford to Ignore

Artificial Intelligence — Tue., Feb. 6, 2024

Technology is now at the core of every industry, including marketing. It has evolved marketing strategies and made them more efficient and effective. Companies are now using AI to create personalized content, target customers, and predict behavior patterns.

GenAI, the most significant innovation since the onset of the Internet and the advent of the iPhone, has made AI more accessible. It has the ability to create content, understand context, and deliver relevant responses. This technology is already being implemented in digital marketing, and its use cases will only increase in the future.

While AI can enhance marketing efforts, it cannot replace the human touch. Good marketers still possess classic skills, such as understanding their target audience and problem-solving. By upskilling and reskilling, marketers can harness the power of AI and steer their organizations towards a more prosperous future.

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