B2B Marketing Resources

Strategic Alliances: Benefits and Risks

Strategic Alliances: Benefits and Risks

To minimize risk and maximize the benefits of strategic alliances, B2B companies must carefully consider their specific circumstances, objectives, and the compatibility of potential partners. Here's what you need to know.

Stop Trying to Measure Everything, Use an Outcome-Focused Lens Instead

Stop Trying to Measure Everything, Use an Outcome-Focused Lens Instead

We marketers have grown accustomed to measuring everything. It if can be measured, why not do it? Well... because metrics are messy and outcomes are more important.

Face the Digital Age of AI in PR and Avoid Pitfalls: Five Ways to Prepare

Face the Digital Age of AI in PR and Avoid Pitfalls: Five Ways to Prepare

Increased use of generative AI has the potential to populate the Internet with false photos and misinformation, and PR pros need to prepare for possible crises.

Three Keys to Safely Using Generative AI in Marketing

Three Keys to Safely Using Generative AI in Marketing

Generative AI is a gamechanger, but it could also be a nightmare. When so many pieces of content can be created so fast, how do you ensure the quality and consistency you need to keep everything on brand? Here are three tips.

Empathy in Marketing: A B2B Gamechanger

Empathy in Marketing: A B2B Gamechanger

Are you using empathy to its full potential in your marketing? This article argues for a comprehensive approach— empathic marketing—that resonates with audience emotions, desires, and needs and translates into business success.

Email Behavior Trends for 2023

Email Behavior Trends for 2023

How often do people check their email? Why do they look at their inboxes? Which devices do they use? To find out, ZeroBounce conducted a global survey of 657 adults.

Martech Replacement Trends for 2023

Martech Replacement Trends for 2023

Are martech tools being replaced more or less in 2023 compared with previous years? Which types of tools are being replaced the most? To find out, MarTech surveyed 443 marketers in the second quarter of 2023.

How to Build a High-Conversion Evergreen Lead Funnel: A Five-Step Guide

How to Build a High-Conversion Evergreen Lead Funnel: A Five-Step Guide

We've all heard it: B2B buyers are leaning toward self-service. Enter: the lead funnel, which allows you to sell your offer before your sales team even gets on the phone. Sound good? Check out the details.

How to Secure More Press for Your Company

How to Secure More Press for Your Company

Paid advertising gives you reach, but it's earned media coverage that builds brand trust. Check out this article for tips on how to get more media coverage.

Your Evolving Value Proposition: How to Recognize It and Get Ahead of Agency Competitors

Your Evolving Value Proposition: How to Recognize It and Get Ahead of Agency Competitors

The value proposition isn't just changeable; it's as dynamic as a world currency. Learn why marketing agencies in particular must stay on top of their evolving value propositions and embrace a new version when necessary.

How to Rev Up the B2B Account-Based Demand Engine to Accelerate Results

How to Rev Up the B2B Account-Based Demand Engine to Accelerate Results

An account-based demand engine focuses marketing efforts on specific high-value accounts and delivers personalized experiences. Through six questions and answers, this article discusses the alignment of Sales and Marketing and the adoption of a unified approach to demand gen.

Mastering Brand Consistency in the Age of AI: A Guide for Marketers

Mastering Brand Consistency in the Age of AI: A Guide for Marketers

Companies that have large budgets, large teams, and deep brand expertise have to be thoughtful about what goes into defining a brand—all the more so now that marketers are using AI to create content. Here are three ways to help ensure your brand's voice stays consistent.

How to Harness the Power of SMS Marketing: A Guide to Best-Practices

How to Harness the Power of SMS Marketing: A Guide to Best-Practices

Brands in every industry have discovered the ease and effectiveness of SMS marketing. Check out this article to learn the do's and don'ts of text messaging.

The Top Challenges Companies Face in ESG Reporting

The Top Challenges Companies Face in ESG Reporting

Environmental, social, and governance (ESG) practitioners say the biggest reporting challenge their companies face is trying to measure the impact of qualitative initiatives such as DEI programs, according to recent research from Workiva and Ascend2.

B2B Content Promotion in 2023: Channel and Format Trends

B2B Content Promotion in 2023: Channel and Format Trends

Some 65% of B2B marketers say they're not spending enough time on content promotion, according to recent research from Converge.

Engagement-Based Email Segmentation: How to Ensure Your Messages Land in the Inbox

Engagement-Based Email Segmentation: How to Ensure Your Messages Land in the Inbox

Email segmentation is a tried-and-true tactic for maximizing email engagement. But how can segmentation help senders get more emails into the inbox? This article offers some ideas.

How to Use Email Suppression Lists for Better Email Marketing

How to Use Email Suppression Lists for Better Email Marketing

As an email marketer, you must maintain good list hygiene. One way to do that is by creating an email suppression list. Here's how.

The AI Conundrum: Should B2B Communicators Embrace ChatGPT?

The AI Conundrum: Should B2B Communicators Embrace ChatGPT?

How should B2B communicators dip their toes into the AI waters before fully embracing it? There are three major things to consider: what AI excels at, what skills it lacks, and what legal and copyright issues are at stake.

The Big Get Bigger: Five Companies Now Attract Half of All Ad Spend

The Big Get Bigger: Five Companies Now Attract Half of All Ad Spend

WARC researchers forecast that 50.7% of global advertising spend will go to Alibaba, Alphabet, Amazon, Bytedance, and Meta in 2023, and that this share will rise to 51.9% in 2024.

The PPC Power Players: Ad Platforms Making a Big Impact

The PPC Power Players: Ad Platforms Making a Big Impact

Whether you use them together or separately, Google Ads and Facebook Ads are the leading PPC ad platforms in 2023—but there could be challengers. In this article, discover which platform is best for your business.

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