
B2B Multichannel Marketing: Top Channels, Trends, and Challenges
B2B marketers say email is the channel that has the biggest impact on their multichannel strategy, according to recent research from ZoomInfo and Ascend2.
SMS marketing has become a popular option for businesses to engage customers quickly and effectively. With features such as a high open rate and positive response to offers, SMS marketing provides numerous benefits. This article covers the benefits, best-practices, and ways SMS can be used in marketing.
Always obtain permission before sending messages and use analytics to monitor engagement. SMS marketing is versatile; use it to promote offers, send reminders, and run loyalty programs. Respect customers' preferences, maintain transparency, and tweak your performance based on data and feedback.
SMS marketing can significantly improve overall marketing effectiveness and boost engagement, conversions, and customer loyalty.
How to Harness the Power of SMS Marketing: A Guide to Best-Practices
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