![How to Secure More Press for Your Company](https://i.b2bprofs.com/assets/images/articles/lg/230922-microphone-lg.jpg)
What Journalists Want From PR Pros
What types of content do journalists find most valuable from PR professionals? How do they want to receive pitches and how often? To find out, researchers surveyed 3,016 journalists in 19 countries.
The value of good PR has never been higher than today, when information spreads rapidly and public scrutiny is intense. A strong reputation is vital for attracting customers and fostering loyalty. PR initiatives can highlight a brand's values, build trust and create emotional connections. Many brands lack the understanding and internal resources to effectively navigate the media landscape.
Follow four steps to use PR effectively and maximize its impact on your brand's success: build thought leadership, have an opinion, think like a journalist, and write the perfect pitch. PR helps your company reach new audiences and create brand awareness, leading to more opportunities and higher website traffic.
When writing the perfect pitch, personalize it for each journalist, make it timely, and offer fresh perspectives. End with a clear call to action. Services such as Help a Reporter Out (HARO) can provide valuable media exposure.
... continue reading belowHow to Secure More Press for Your Company
Don't worry ... it's FREE!
What types of content do journalists find most valuable from PR professionals? How do they want to receive pitches and how often? To find out, researchers surveyed 3,016 journalists in 19 countries.
Are PR pros using generative AI to help with their jobs? If so, what sorts of tasks are they using AI programs for? Find out.
Uncover the secrets behind Taylor Swift's PR success and transform your own brand's approach to storytelling, engagement, and consistent authenticity. Ready to elevate your brand's PR strategy? Dive in to learn more!
Demonstrating the link between investment in PR/corporate communications and business outcomes has always been hard. But proving value is getting easier. Here's what you need to know.
An increasing number of customers want ethical products and services. That means marketers need to adopt more ethical marketing practices. Here's what you need to know—and do.
Radio and podcast appearances can be powerful ways to spread your message to an audience of avid listeners who might convert into potential leads. But you have to know how to tailor your message to audiences that listen to these types of shows. These useful tips will help.