How to Rev Up the B2B Account-Based Demand Engine to Accelerate Results

B2B buyers are in the driver’s seat. An account-based demand engine focuses marketing on high-value accounts and delivers personalized experiences. Converging sales and marketing teams is a must for B2B success. Content must be relevant and personalized for each buyer.

Content must be high-quality and targeted. It’s essential to measure and analyze each component of the engine and programs for optimization. Conversion is key to join the efforts of Sales and Marketing and produce meaningful results. Synthesize tactics into an integrated model for consistency, efficiency, and effectiveness.

Content must be seen by the right audience. Measure buyer activity and act upon data trends. Follow-up on MQLs, ensuring the right decision-makers for a solution. Core objective of this model is to converge tactics into an integrated model for greater value.