
The New Creative Talent Blueprint: Lead, Think, Inspire
Creative roles are evolving as AI reshapes marketing. Discover how human storytelling, strategic insight, and leadership will define the future of creative teams. Read more.
Environmental, social, and governance (ESG) practitioners say measuring the impact of qualitative initiatives such as DEI programs is their biggest reporting challenge. A survey conducted in July 2023 among 926 ESG practitioners found that measuring qualitative initiatives, complying with ESG frameworks, and compiling data from multiple sources are the biggest challenges.
71% of respondents say that increased transparency would be the top benefit of enhanced ESG disclosures. Technology could help address a number of key ESG reporting challenges. The biggest business benefit of ESG efforts is improved brand awareness and/or reputation.
The report was based on data from a survey conducted in July 2023 among 926 ESG practitioners.
... continue reading belowThe Top Challenges Companies Face in ESG Reporting
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Creative roles are evolving as AI reshapes marketing. Discover how human storytelling, strategic insight, and leadership will define the future of creative teams. Read more.
Which marketing tasks do SMBs outsource most to marketing agencies? What proportion of SMBs use at least one marketing agency? How often do SMBs switch agencies?
CMOs and CEOs at enterprise companies are increasingly disconnected over the definition of marketing, comfort with modern marketing, and measuring marketing impact, according to recent research.
Account manager and project manager roles both differ and converge. Discover where responsibilities overlap and how aligning roles can improve communication, clarity, and results. Read more.
Nearly all marketing agencies are raising their prices by at least a little bit this year, according to recent research.
Agile transformation succeeds when Marketing is a strategic partner. Here's how marketing leaders can help lead Agility transformation across the business. Read more.