The AI Conundrum: Should B2B Communicators Embrace ChatGPT?

ChatGPT made history as the fastest-growing online platform; however, B2B marketers and PR professionals are questioning its effect on their future strategies. To dip their toes into AI waters, B2B communicators must understand what tasks it excels in, skills it lacks, and legal and copyright matters.

Don't try to beat ChatGPT at its own game: Understanding cause vs. correlation, removing bias, and writing with intention are all essential components of effective PR and marketing that it lacks. Embrace the human touch and keep a legal eye on AI.

Ultimately, AI can assist with many tasks, but humans bring unique skills and perspective that cannot be replaced. To stand out and avoid copyright troubles, trust in the human touch is key!