Email Marketing Resources

Beyond Open Rate: Eight Metrics for More Effective Email Marketing

Beyond Open Rate: Eight Metrics for More Effective Email Marketing

Was your campaign email opened? If the recipient just deleted it anyway, maybe it doesn't matter. Try shifting your email measurements to these eight metrics instead.

The Biggest Blocks During the Email Production Process

The Biggest Blocks During the Email Production Process

Many email marketers say their campaign production is significantly slowed down by having to continually collect feedback from stakeholders and get buy-in, according to recent research from Litmus.

The Future of Content Marketing: Five Predictions

The Future of Content Marketing: Five Predictions

If only it were possible to read tea leaves and divine exactly what the future holds for our beloved content marketing! But it's not, so Chad S. White offers his own compelling predictions.

How Much Harder Has Email Marketing Become?

How Much Harder Has Email Marketing Become?

From privacy features to dark mode options, email marketing has become much more complex over the past decade. Marketers need to be open to continual change.

Five Ways to Realign Your Email Marketing to Your Overall Business Goals in 2023

Five Ways to Realign Your Email Marketing to Your Overall Business Goals in 2023

It's always a good time to fine-tune your email marketing. Tactics that may have seemed brand new in previous years have become table stakes in 2023.

Your Most Important Job as a B2B Email Marketer Is...

Your Most Important Job as a B2B Email Marketer Is...

B2B brands should be playing the long game with their email marketing because their businesses are a long game. So... what's the real goal of a B2B email marketer? Opens? Clicks? Conversions? Nope.

How Much Time Do People Typically Spend Looking at an Email?

How Much Time Do People Typically Spend Looking at an Email?

The average amount of time people spend reading an individual email has steadily declined over the past four years, according to recent research from Litmus.

Picking the Right Email Sender Name: Brand or Person?

Picking the Right Email Sender Name: Brand or Person?

When people scroll through their email inboxes, they're looking for names they recognize, so it might not be the best idea to use a person's name in the sender field—unless that person has an established relationship with the customer. See the arguments for and against.

Three Tips to Keep Top of Mind for Your Next Email Service Provider RFP

Three Tips to Keep Top of Mind for Your Next Email Service Provider RFP

There's nothing particularly thrilling about writing RFPs. But when it's time to switch email service providers, the sheer number of options basically requires you to write them. Here are three tips to make the process less painful.

Enterprise Email Marketing: Top Trends and Challenges

Enterprise Email Marketing: Top Trends and Challenges

Marketers at large companies plan to focus their email strategies more on automation and mobile-friendly design in the year ahead, according to recent research from OMI and Ascend2.

How to Build Marketing Automation Campaigns That Prompt Desired Behaviors From Your Leads

How to Build Marketing Automation Campaigns That Prompt Desired Behaviors From Your Leads

This article explores why it's important to build campaigns that elicit the behaviors you wish to see your leads displaying, and how to do that effectively—through marketing automation.

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