According to recent research from SimpleTexting, 70% of Americans have subscribed to receive texts from a business in the past year, up from 62% the previous year. More than half (53%) of people check their text messages 11 times a day or more, compared to 29% for email.
Marketers are mainly using SMS messages to alert subscribers about special offers/sales and as part of billing/collections. The average clickthrough rate of their SMS marketing messages is more than 10%, while only 36% of email campaigns report a similar rate.
The research was based on data from a survey conducted in April 2022 among 813 people in the United States, as well as a separate survey of 501 business owners and marketing managers in the US.
The State of SMS Marketing in 2022
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