The Art of Interviewing: Four Tips for Conducting Engaging Podcast and Radio Interviews
This article explores what makes for a great interview: research and preparation, a proper guest introduction, and engaging conversation.
According to recent research from SimpleTexting, 70% of Americans have subscribed to receive texts from a business in the past year, up from 62% the previous year. More than half (53%) of people check their text messages 11 times a day or more, compared to 29% for email.
Marketers are mainly using SMS messages to alert subscribers about special offers/sales and as part of billing/collections. The average clickthrough rate of their SMS marketing messages is more than 10%, while only 36% of email campaigns report a similar rate.
The research was based on data from a survey conducted in April 2022 among 813 people in the United States, as well as a separate survey of 501 business owners and marketing managers in the US.
The State of SMS Marketing in 2022
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This article explores what makes for a great interview: research and preparation, a proper guest introduction, and engaging conversation.
Sometimes all the cool martech available can obscure the fact that marketing is about connecting with people and having conversations. In this article, our resident Nicolas Cage expert dives into community-building.
Zoom fatigue? You may be missing those water-cooler conversations. Feeling confused? You might need a video call to give you some visual cues. This article offers five tips for healthy communication with a remote team.
People say they become most annoyed with SMS messages when messages come too often, when they come from brands they don't know, and when they aren't relevant, according to recent research from Validity.
As teams are becoming more dispersed, the tone of written business communication is becoming increasingly important, according to recent research from Grammarly.
It's time for marketers to reinvent their organizations, and that starts with effective communication. Communicating clearly and consistently reduces costly slowdowns, enhances the customer experience, and drives the ability to scale.