Email Newsletters: Nine New Best-Practices

Email Newsletters: Nine New Best-Practices

Email Marketing — Wed., Aug. 31, 2022

Email marketing is constantly changing, and this applies to the email newsletter which is a staple of B2B marketing. To stay up-to-date with the latest newsletter trends, Oracle Marketing Consulting shared their top recommendations. These include single-column layouts, personalization, teaser content, read magnets, inclusive and accessible design, sender name differentiation, descriptive subject lines, and borrowing from B2C email designs.

Using a modular system for email builds can reduce build times and make A/B testing, template maintenance, and personalization easier. To drive clicks, brands are promoting popular content and teasing website content in the newsletter instead of including the full content. In terms of design, brands are making their messages user-friendly and including bolder colors, shapes, and design elements borrowed from B2C emails.

Straightforward subject lines are also user-friendly and help subscribers identify the newsletter and understand what to expect when they open it. Taken together, these best-practices make newsletters cleaner, more interesting, more subscriber-friendly, and ultimately more effective.

... continue reading below
Sign up for free to read the full article.
Enter your email address to continue reading

Email Newsletters: Nine New Best-Practices

Don't worry ... it's FREE!

Already a member? Sign in now.

Related Articles

The Email Habits of Gen Z Workers

The Email Habits of Gen Z Workers

Despite the availability of other tools like messaging, email is Gen Z's top choice for workplace communication, according to recent research.

What Marketers Get Wrong About Email Personalization (And How to Fix It)

What Marketers Get Wrong About Email Personalization (And How to Fix It)

Discover how a simple, automated personalization framework can improve deliverability, engagement, and retention in your email marketing strategy. Read more.

What Microsoft's New Email Deliverability Requirement and Recommendations Mean for B2B Brands

What Microsoft's New Email Deliverability Requirement and Recommendations Mean for B2B Brands

Microsoft's new deliverability requirement affects B2B email senders, in particular. Learn about the current rule and prepare for what are likely to become new requirements in the future. Read more.

How to Optimize Your Email Clickthrough Rates

How to Optimize Your Email Clickthrough Rates

Maximizing email clickthrough rates requires clear CTAs, engaging copy, and strategic design. Learn key tactics to improve performance. Read more.

Five Ways to Unleash the Power of AI in B2B Email Marketing

Five Ways to Unleash the Power of AI in B2B Email Marketing

Discover how AI improves B2B email marketing with dynamic content, predictive analytics, and more. Start optimizing your campaigns today. Read more.

Email Marketing Developments in 2024 and Their Ripple Effects in 2025

Email Marketing Developments in 2024 and Their Ripple Effects in 2025

Discover key email marketing developments of 2024 and their ripple effects that will be shaping 2025 strategies and trends.

Subscribe to the MarketingProfs Today newsletter