
The Email Habits of Gen Z Workers
Despite the availability of other tools like messaging, email is Gen Z's top choice for workplace communication, according to recent research.
Email marketing is constantly changing, and this applies to the email newsletter which is a staple of B2B marketing. To stay up-to-date with the latest newsletter trends, Oracle Marketing Consulting shared their top recommendations. These include single-column layouts, personalization, teaser content, read magnets, inclusive and accessible design, sender name differentiation, descriptive subject lines, and borrowing from B2C email designs.
Using a modular system for email builds can reduce build times and make A/B testing, template maintenance, and personalization easier. To drive clicks, brands are promoting popular content and teasing website content in the newsletter instead of including the full content. In terms of design, brands are making their messages user-friendly and including bolder colors, shapes, and design elements borrowed from B2C emails.
Straightforward subject lines are also user-friendly and help subscribers identify the newsletter and understand what to expect when they open it. Taken together, these best-practices make newsletters cleaner, more interesting, more subscriber-friendly, and ultimately more effective.
Email Newsletters: Nine New Best-Practices
Don't worry ... it's FREE!
Despite the availability of other tools like messaging, email is Gen Z's top choice for workplace communication, according to recent research.
Discover how a simple, automated personalization framework can improve deliverability, engagement, and retention in your email marketing strategy. Read more.
Microsoft's new deliverability requirement affects B2B email senders, in particular. Learn about the current rule and prepare for what are likely to become new requirements in the future. Read more.
Maximizing email clickthrough rates requires clear CTAs, engaging copy, and strategic design. Learn key tactics to improve performance. Read more.
Discover how AI improves B2B email marketing with dynamic content, predictive analytics, and more. Start optimizing your campaigns today. Read more.
Discover key email marketing developments of 2024 and their ripple effects that will be shaping 2025 strategies and trends.