
How to Get Started With Multilingual Email Marketing
A multilingual email marketing strategy doesn't stop at the translation of text. Localization is also essential. This article breaks down what you need to consider.
Email marketing is constantly changing, and this applies to the email newsletter which is a staple of B2B marketing. To stay up-to-date with the latest newsletter trends, Oracle marketing consulting shared their top recommendations. These include single-column layouts, personalization, teaser content, read magnets, inclusive and accessible design, sender name differentiation, descriptive subject lines, and borrowing from B2C email designs.
Using a modular system for email builds can reduce build times and make A/B testing, template maintenance, and personalization easier. To drive clicks, brands are promoting popular content and teasing website content in the newsletter instead of including the full content. In terms of design, brands are making their messages user-friendly and including bolder colors, shapes, and design elements borrowed from B2C emails.
Straightforward subject lines are also user-friendly and help subscribers identify the newsletter and understand what to expect when they open it. Taken together, these best-practices make newsletters cleaner, more interesting, more subscriber-friendly, and ultimately more effective.
Email Newsletters: Nine New Best-Practices
Don't worry ... it's FREE!
A multilingual email marketing strategy doesn't stop at the translation of text. Localization is also essential. This article breaks down what you need to consider.
The launch of Apple's mail privacy protection two years ago immediately led to cries of "Email opens are dead!" But much like the cries of "Email is dead," they should be ignored. Learn how open rate can still be useful.
Is email dead? Hardly. Its role is simply changing. This article explores the potential of that role, from email intelligence to data security.
How often do people check their email? Why do they look at their inboxes? Which devices do they use? To find out, ZeroBounce conducted a global survey of 657 adults.
Email segmentation is a tried-and-true tactic for maximizing email engagement. But how can segmentation help senders get more emails into the inbox? This article offers some ideas.
As an email marketer, you must maintain good list hygiene. One way to do that is by creating an email suppression list. Here's how.