Knak surveyed over 200 marketing professionals and compiled the findings in our 2022 Email Marketing Benchmark Report. Email is still the dominant marketing channel, and its use has increased year over year. Clickthrough rates are increasing too, now at 10% on average, up 4.4% from last year. However, building emails is still a challenge for many, and marketing teams are becoming more decentralized.
To address this, teams are turning to codeless email creation platforms to lower costs, increase execution time, and allow for greater creativity and flexibility. Marketers are also democratizing creativity, with most emails being built by marketing and in-house design teams. Speed to market is also accelerating, with the right tools helping to streamline the process.
Finally, landing pages are becoming more popular, with a 14% average conversion rate from those built in 2021. Email and landing page creation platforms are essential to reach new levels of creativity and efficiency in email marketing. Check out the 2022 Email Marketing Benchmark Report for more insights.
Six Email Marketing Trends in 2022
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Email sender requirements by Google and Yahoo have changed the rules for marketers. Learn how to restore sender reputation, reduce blocks, and improve inbox placement for your email campaigns. Read more.
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Marketers say AI is having the most impact on their email programs through the use of tools for generating content, according to recent research.
External benchmarks can distort assessments of your email performance. Learn how best to use external benchmarks along with internal benchmarks to make informed, strategic decisions for improved outcomes. Read more.
Despite the availability of other tools like messaging, email is Gen Z's top choice for workplace communication, according to recent research.
Discover how a simple, automated personalization framework can improve deliverability, engagement, and retention in your email marketing strategy. Read more.