Knak surveyed over 200 marketing professionals and compiled the findings in our 2022 Email Marketing Benchmark Report. Email is still the dominant marketing channel, and its use has increased year over year. Clickthrough rates are increasing too, now at 10% on average, up 4.4% from last year. However, building emails is still a challenge for many, and marketing teams are becoming more decentralized.
To address this, teams are turning to codeless email creation platforms to lower costs, increase execution time, and allow for greater creativity and flexibility. Marketers are also democratizing creativity, with most emails being built by marketing and in-house design teams. Speed to market is also accelerating, with the right tools helping to streamline the process.
Finally, landing pages are becoming more popular, with a 14% average conversion rate from those built in 2021. Email and landing page creation platforms are essential to reach new levels of creativity and efficiency in email marketing. Check out the 2022 Email Marketing Benchmark Report for more insights.
Six Email Marketing Trends in 2022
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