Seven Post-Purchase Email Conversations That Will Foster Customer Trust and Loyalty

When guiding a new customer down the sales funnel, businesses should strive to create loyal, high-value customers who evangelize the brand and buy again and again. Email campaigns can be effective in achieving this goal. Here are seven post-purchase conversations to use via email to foster customer loyalty.

1. Send an order confirmation, then a 'thank you' email with interactive elements such as images, videos and html email templates. 2. Provide strong customer support with clear contact details. 3. Send personalized product suggestions based on their preferences. 4. Keep them updated on improved services or fixed issues. 5. Entice them back with a discount or other offer. 6. Request a review. 7. Ask for customer information.

By using post-purchase conversations via email, businesses can create genuine customer relationships and provide value with every new conversation. Reviews, customer information and offers are invaluable for building customer trust, loyalty and purchase decisions.