Three Tips to Keep Top of Mind for Your Next Email Service Provider RFP

RFPs are an essential document for marketers to select an email service provider (ESP). However, many marketers are taking a generic approach to their RFP which can result in missing out on potential opportunities. Here are three tips to make your RFP stand out.

First, focus on what you need to do today with email. Be as detailed as possible without making assumptions about what is possible. Secondly, don't recycle an old RFP as the martech landscape changes quickly and you may miss out on capabilities and companies that could be a game-changer for your program. Finally, reach beyond the big players when considering ESPs. Dig deeper, ask peers, and consult with experts to ensure you don't miss out on great options.

Writing an RFP is an important step in finding a great email provider that can help you deliver results. Make sure your RFP stands out to get the best possible match.