How to Charge Up Your Email Marketing With Video Enhancements

How to Charge Up Your Email Marketing With Video Enhancements

Email Marketing — Wed., Aug. 24, 2022

Despite some chatter about email marketing becoming irrelevant, the reality is that it is just as prevalent as it was 10 years ago. Email is a powerful marketing platform with a wide reach, and it is also the most affordable channel for companies. Video can be a great addition to email campaigns, as it gives leads a tangible, relatable idea of what your company is about.

When implementing video in email, it is important to align it with each emailís purpose and test different kinds of video. To maximize the value of video email efforts, it is also useful to customize videos for specific audiences. Taking advantage of video in email campaigns is too effective to disregard, and it can increase engagement and conversions.

By experimenting with video and email, marketers can find the perfect fit which will resonate with recipients. Personalized video content and one-on-one communications are great ways to establish your brand and nurture leads. With a little effort, video can be a powerful tool for email marketing.

... continue reading below
Sign up for free to read the full article.
Enter your email address to continue reading

How to Charge Up Your Email Marketing With Video Enhancements

Don't worry ... it's FREE!

Already a member? Sign in now.

Related Articles

How to Get Your Emails Seen, Read, and Acted On: Deliverability and Testing Tips

How to Get Your Emails Seen, Read, and Acted On: Deliverability and Testing Tips

Learn how to boost your email deliverability and engagement. Discover effective tips for testing to ensure your emails are seen and acted on.

How to Maximize Email Engagement: 12 Effective Ways to Segment Your List

How to Maximize Email Engagement: 12 Effective Ways to Segment Your List

Learn 12 powerful email segmentation methods to tailor your campaigns and maximize engagement and conversions. Read more.

Your Email List: How to Build and Maintain It

Your Email List: How to Build and Maintain It

Email continues to do so much of the heavy lifting for marketers, creating and maintaining long-lasting customer relationships. And, without exception, every successful email program is built on a foundation of a solid email list.

How to Get Started With Multilingual Email Marketing

How to Get Started With Multilingual Email Marketing

A multilingual email marketing strategy doesn't stop at the translation of text. Localization is also essential. This article breaks down what you need to consider.

Email Opens Are Not Dead: What's Changed and What Hasn't

Email Opens Are Not Dead: What's Changed and What Hasn't

The launch of Apple's mail privacy protection two years ago immediately led to cries of "Email opens are dead!" But much like the cries of "Email is dead," they should be ignored. Learn how open rate can still be useful.

Reimagining Communication: The Evolution and Staying Power of Email

Reimagining Communication: The Evolution and Staying Power of Email

Is email dead? Hardly. Its role is simply changing. This article explores the potential of that role, from email intelligence to data security.

Subscribe to the MarketingProfs Today newsletter