How to Charge Up Your Email Marketing With Video Enhancements

Despite some chatter about email marketing becoming irrelevant, the reality is that it is just as prevalent as it was 10 years ago. Email is a powerful marketing platform with a wide reach, and it is also the most affordable channel for companies. Video can be a great addition to email campaigns, as it gives leads a tangible, relatable idea of what your company is about.

When implementing video in email, it is important to align it with each email’s purpose and test different kinds of video. To maximize the value of video email efforts, it is also useful to customize videos for specific audiences. Taking advantage of video in email campaigns is too effective to disregard, and it can increase engagement and conversions.

By experimenting with video and email, marketers can find the perfect fit which will resonate with recipients. Personalized video content and one-on-one communications are great ways to establish your brand and nurture leads. With a little effort, video can be a powerful tool for email marketing.