![Five Ways to Realign Your Email Marketing to Your Overall Business Goals in 2023](https://i.b2bprofs.com/assets/images/articles/lg/230301-at-mail-lg.jpg)
Generational Divide: Should Brands Avoid Slang in Email Marketing?
Baby Boomers and Gen X are more likely to believe that the use of slang in email marketing damages brand image compared with Millennials and Gen Z, according to recent research.
The global email marketing industry is forecast to reach $17.9 billion by 2027. To stay relevant in the ever-evolving digital landscape, businesses must realign their email marketing strategies. Personalization and data-backed insights are essential for making meaningful connections with audiences.
Personalization tactics include segmentation, considering browsing history, taking advantage of important dates, employing trigger emails, and sending emails from a specific person. User-generated content and A/B testing can also help create value and boost sales.
Automation can streamline repetitive tasks, help nurture leads, and promote brand values. It's important to find the balance between automation and personalization, as well as prioritize interactions and engagements over sales pitches.
Five Ways to Realign Your Email Marketing to Your Overall Business Goals in 2023
Don't worry ... it's FREE!
Baby Boomers and Gen X are more likely to believe that the use of slang in email marketing damages brand image compared with Millennials and Gen Z, according to recent research.
Learn how to boost your email deliverability and engagement. Discover effective tips for testing to ensure your emails are seen and acted on.
Learn 12 powerful email segmentation methods to tailor your campaigns and maximize engagement and conversions. Read more.
Email continues to do so much of the heavy lifting for marketers, creating and maintaining long-lasting customer relationships. And, without exception, every successful email program is built on a foundation of a solid email list.
A multilingual email marketing strategy doesn't stop at the translation of text. Localization is also essential. This article breaks down what you need to consider.
The launch of Apple's mail privacy protection two years ago immediately led to cries of "Email opens are dead!" But much like the cries of "Email is dead," they should be ignored. Learn how open rate can still be useful.