Four Ways to Boost Email Deliverability Before Your Holiday Email Campaigns

A lot goes into creating a high-performing holiday email campaign. You want your emails to reach customers' inboxes and stand out among competition. Good email deliverability takes time to build and requires you to adjust before it's too late. Here are four ways to boost email deliverability.

Verify your data to check for obsolete emails, remove dormant subscribers and complainers, slowly increase your sending frequency, and test your deliverability. Quarterly removal of outdated data and increasing emails gradually helps to avoid paying to store invalid data and improve your status with mailbox providers.

These tactics can be used all year round. Utilize email deliverability and testing tools to make the holidays both wonderful and profitable.