Email Marketing Resources

How to Build Marketing Automation Campaigns That Prompt Desired Behaviors From Your Leads

How to Build Marketing Automation Campaigns That Prompt Desired Behaviors From Your Leads

This article explores why it's important to build campaigns that elicit the behaviors you wish to see your leads displaying, and how to do that effectively—through marketing automation.

Four Ways to Boost Email Deliverability Before Your Holiday Email Campaigns

Four Ways to Boost Email Deliverability Before Your Holiday Email Campaigns

Email spam filters are smart enough to know what your regular delivery schedule looks like. If your holiday campaigns look different, you'll have to tackle your sender reputation ahead of time. Here's how.

Seven Post-Purchase Email Conversations That Will Foster Customer Trust and Loyalty

Seven Post-Purchase Email Conversations That Will Foster Customer Trust and Loyalty

It takes continual, meticulous post-purchase engagement to turn a one-time customer into a brand evangelist. That engagement usually begins with an email conversation.

Six Email Marketing Trends in 2022

Six Email Marketing Trends in 2022

How are marketers adapting their email strategies in a rapidly evolving digital world? Check out six trends that emerged from Knak's email marketing benchmark report.

Webinar Invitations: Examples and Best-Practices

Webinar Invitations: Examples and Best-Practices

We've all been there: You send out a million party invitations, and nobody shows up. Ouch. To ensure that doesn't happen with your company webinars, use these invitation tips.

Email Newsletters: Nine New Best-Practices

Email Newsletters: Nine New Best-Practices

The email newsletter will never die! But it will continue to undergo changes every now and then. Here are nine of today's best-practices that will get your newsletter read.

How to Charge Up Your Email Marketing With Video Enhancements

How to Charge Up Your Email Marketing With Video Enhancements

Email marketing, though old school, is always evolving, as are its enhancements. HTML has become par for the course, but many are still reluctant to include video in their emails. This article breaks down the possibilities and best-practices.

Seven Strategies for Creating Kick-Ass Emails That Stand Out

Seven Strategies for Creating Kick-Ass Emails That Stand Out

When you consider that between 3 and 4 billion emails are sent and received every single day, making yours stand out in a crowded inbox is always going to be a challenge. Is the effort even worth it? It is—if you can make your emails stand out.

The State of SMS Marketing in 2022

The State of SMS Marketing in 2022

Most Americans say they have signed up to receive mobile text messages from a business in the past year, according to recent research from SimpleTexting.

When and How to Use Plain-Text Email in Marketing: Use Cases, Design Best-Practices

When and How to Use Plain-Text Email in Marketing: Use Cases, Design Best-Practices

It's hard to remember a time you could open an email and not be assaulted by buttons and graphics and neon colors. Is there any place for boring typeface in the marketing world anymore? Perhaps. Here are some situations when plain text is effective.

Email at Scale: How to Increase Campaigns and Manage Complexity

Email at Scale: How to Increase Campaigns and Manage Complexity

Composing a single email is hard enough. How can you possibly plan for email at scale? It helps to keep these tips in mind.

How to Effectively Use CTAs in B2B Cold Emailing

How to Effectively Use CTAs in B2B Cold Emailing

"Click here for more." Is anyone actually going to click on a call to action like that? Probably not. Check out what makes for a good cold email CTA in this article.

Email Subject Line Benchmarks for Common Tactics and Words

Email Subject Line Benchmarks for Common Tactics and Words

How does including personalization, adding emojis, and using common words impact email subject line performance? To find out, GetResponse examined nearly 7 billion emails sent by its customers in 2021.

More Meaningful Metrics: Four Tips for Marketers Post-Apple iOS 15 Privacy Updates

More Meaningful Metrics: Four Tips for Marketers Post-Apple iOS 15 Privacy Updates

Apple's email privacy updates have been a migraine for some marketers who depend on email data for their campaigns. But it's time to rise to the challenge and admit that open rate doesn't matter much, anyway. Here are four things that do.

Four Things You Should Know About Email List Validation

Four Things You Should Know About Email List Validation

You've obtained a prospect's email address. Huzzah! Nothing can stop you now! Except spam traps. And temp emails. And bounce rate. And... well, that's why you need email list validation.

Email Marketing Benchmarks: Trends From 2021

Email Marketing Benchmarks: Trends From 2021

Apple's Mail Privacy Protection (MPP) feature appears to have had a noticeable impact on email engagement metrics following its introduction last year, according to recent research from Campaign Monitor.

The Art and Science of Email Survey Invitations

The Art and Science of Email Survey Invitations

Customers don't tend to abandon surveys in the middle of taking them. The trick to improving response is getting email recipients to open the survey in the first place. This article has some ideas.

Eight Alternatives to Open-Triggered Email Sequences in the Age of Mail Privacy Protection

Eight Alternatives to Open-Triggered Email Sequences in the Age of Mail Privacy Protection

How can email automation work when we don't know, because of Apple's new privacy rules, whether a recipient has actually opened an email? This article offers alternatives to the open-triggered email sequence.

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