Considering outsourcing your thought leadership content to generative AI? You may want to reconsider, as editors are well aware of the risks and inaccuracies that come with content created solely by AI.
This article explores what makes for a great interview: research and preparation, a proper guest introduction, and engaging conversation.
In a landscape cluttered with generic marketing, niche marketing can stand out with personalization and precision tailored for smaller audiences. This article defines the technique and offers tips for creating your own niche strategy.
Taking the humble PDF as an example, this article suggests three ways B2B marketers can embrace greater personalization—and why that matters.
You'd never hide your content from your target audience, right? If you're not publishing content in the publications your target audience is reading, you might be. Here's how to get it in front of them.
Do healthcare B2B buyers prefer marketing content from brands that use clear, plain language? If so, what benefits does using that sort of language deliver? To find out, Aha Media conducted a study with more than 150 clinical and non-clinical professionals.
Marketers' tentative trial-and-error with AI can feel a lot like dating—red flags and all. Here's how a "dating" approach can help you embrace AI.
To make the right first impression, your brand needs an elevator pitch—a practiced script that introduces yourself and your business in a positive way that is both relevant and memorable. Here are tips on how to craft one.
Companies that have large budgets, large teams, and deep brand expertise have to be thoughtful about what goes into defining a brand—all the more so now that marketers are using AI to create content. Here are three ways to help ensure your brand's voice stays consistent.
Some 65% of B2B marketers say they're not spending enough time on content promotion, according to recent research from Converge.
B2B marketing content needs to make an impact. It needs to be so thought-provoking and well-written that buyers devour it from start to finish. Here are some tips for where to start.
What share of viewers watch online videos from businesses all the way to the end? How is the retention rate affected by video length? To find out, Vidyard analyzed 2022 data for more than 1,778,000 videos created by its customers.
You've got a great signup conversion rate! Except... nope, those are full of bots. But what about all that traffic to... nope. Also bots. Sound familiar? Working with the security team can help.
The benefits of repurposing content are well-known. But you can't just pick a random blog post off your website and convert it into a random content format. Keep your repurposing strategic with these nine tips.
Everywhere you look, another tech company is debuting its version of generative AI. So which tools are actually a good investment for content marketers? This article takes a look at three tools that offer unique strengths in content creation.
Senior executives say the top reasons thought leadership content tends to fail are faulty methodologies and a lack of internal buy-in, according to recent research from Bospar and Reputation Leaders.
Most software-as-a-service (SaaS) marketers say text is the format they use most for their case studies, but that they want to create more video case studies in 2023, according to recent research from Uplift Content.
Does your thought leadership contribute to marketing, or is it just amorphous posturing that makes you sound smart? (Spoiler: that wouldn't really be thought leadership, anyway.) Here's how to infuse actual demand gen into your leadership content.
Generating leads for Sales to qualify, follow up with, and eventually sell to is what drives the revenue—and success—of a business. This article covers how webinars and webinar marketing can lead to increased B2B lead generation.
Everyone in marketing talks about providing value. It's become a bingo buzzword. Whatever happened to real value—honest-to-goodness help for someone with a specific problem?
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