Last year, data was a hot topic in business headlines. Generative AI revolutionized information processing, while inflation added to the uncertain climate businesses face.
For marketers, the pressure is on to make data sets stretch further. Hyperpersonalized content will be key, as AI speeds up content production and collects more audience behavioral data.
Email will continue to fade in B2B marketing strategies, as open rates dip and privacy changes obscure user intent. To stand out, marketers should use formats that allow for data collection, such as online documents.
... continue reading below
Three Data-Led Content Marketing Predictions for 2024
Don't worry ... it's FREE!
Marketers who work for B2B organizations with complete and high-quality data are more likely to be satisfied with their lead scoring and to believe they will meet their marketing goals, according to recent research from Anteriad.
Uncover five LinkedIn Ads metrics crucial for B2B lead gen success. Enhance your LinkedIn strategy and drive better campaign results and ROI. Learn more.
Unlock the potential of your sales and marketing teams with key smarketing metrics. Discover how alignment can propel your business forward. Learn more now.
Key business metrics are there to tell you how well you're meeting customers' expectations and gaining conversions. One of the most important metrics to measure is customer lifetime value (CLV). See why it matters and how to calculate it.
Laying the groundwork for first-party data success means understanding the variables that shape the journey and the key milestones along the way. And here they all are.
It sounds simple, but writing a good question and collecting reliable answers is harder than it seems—whether you're writing full-fledged survey instruments or quick questions for polls or forms. So here are six sets of expert tips and best-practices.