The New 'Content Continuum': A Six-Stage Marketing 'Funnel'
Learn about the Content Continuum, a six-stage approach that updates the traditional marketing funnel. Discover how to apply it to your own marketing and content strategy.
In the business world, video marketing has become a powerful tool for creating awareness and engaging prospects. It is especially beneficial in B2B marketing, where videos can effectively pitch and promote products or services to decision-makers.
Video marketing has a remarkable reach and impact, making it well-suited for the healthcare industry. Videos provide crucial information that can assist B2B companies in making decisions that affect thousands of human lives. It is a cost-effective way for smaller healthcare organizations to market their products and services, leveling the playing field with larger companies.
Data-driven and information-rich video marketing builds trust and generates high-quality leads for B2B healthcare organizations. By incorporating customer data, tailored videos can effectively target leads worth pursuing, resulting in a higher likelihood of conversion to paying customers. Video marketing also helps establish credibility and foster enduring relationships with decision-makers.
... continue reading belowThe Two Most Valuable Benefits of Video Marketing in Healthcare
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Learn about the Content Continuum, a six-stage approach that updates the traditional marketing funnel. Discover how to apply it to your own marketing and content strategy.
Explore how to balance content volume with content relevance, enhancing buyer engagement by crafting content that resonates with your audience and drives conversions. Ask yourself these questions.
Explore how the 3Rs—Repackaging, Repurposing, Reoptimizing—can transform your B2B content marketing, enhancing your efforts' efficiency and impact despite resource constraints. Learn more.
Discover how to use employee-generated content to build brand reputation, drive social engagement, foster team community, and much more. Read now.
What are the key characteristics of highly effective B2B thought leadership content? To find out, Edelman and LinkedIn conducted a survey in December 2023 among 3,484 management-level professionals globally.
Even in the age of AI, you need a human writer to craft high-quality B2B content. True, humans can deliver blah content, too. But that's less likely to happen if you provide your writers a kickass content creation brief. Here are the essential elements of your brief.