What Motivates B2B Buyers to Share Vendor Content
B2B buyers say they're most likely to share vendor content that analyzes data related to their specific industry or role, according to recent research.
Small business owners find repurposing content saves time, boosts brand awareness, and increases engagement, according to research from Adobe Express. 70% say they have repurposed content.
Benefits of repurposing content include saving time (54%), improving brand visibility (52%), enhancing engagement (45%), and cost-effectiveness (44%).
The most successful repurposing strategies are turning videos into shorter clips and creating video content from written material. One in six use AI, with 64% saying it makes repurposing more effective.
... continue reading belowHow Repurposing Content Benefits Small Businesses
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B2B buyers say they're most likely to share vendor content that analyzes data related to their specific industry or role, according to recent research.
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