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How to Use the Right Marketing Content for the Consideration Stage of the Buyer's Journey
Discover which types of marketing content are effective during the consideration stage for engaging potential customers and showcasing your expertise.
Small business owners find repurposing content saves time, boosts brand awareness, and increases engagement, according to research from Adobe Express. 70% say they have repurposed content.
Benefits of repurposing content include saving time (54%), improving brand visibility (52%), enhancing engagement (45%), and cost-effectiveness (44%).
The most successful repurposing strategies are turning videos into shorter clips and creating video content from written material. One in six use AI, with 64% saying it makes repurposing more effective.
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