How Repurposing Content Benefits Small Businesses

Marketing Content — Wed., Feb. 21, 2024

Small business owners find repurposing content saves time, boosts brand awareness, and increases engagement, according to research from Adobe Express. 70% say they have repurposed content.

Benefits of repurposing content include saving time (54%), improving brand visibility (52%), enhancing engagement (45%), and cost-effectiveness (44%).

The most successful repurposing strategies are turning videos into shorter clips and creating video content from written material. One in six use AI, with 64% saying it makes repurposing more effective.

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