The New 'Content Continuum': A Six-Stage Marketing 'Funnel'
Learn about the Content Continuum, a six-stage approach that updates the traditional marketing funnel. Discover how to apply it to your own marketing and content strategy.
Four Questions to Help You Balance Content Volume and Relevance
Marketing Content — Thu., Apr. 18, 2024In the race for content quantity, relevance is often overlooked. Marketers must focus on personalized content that resonates with the buyer's journey.
Aligning content with a target audience's needs at each stage of the buyer's journey builds meaningful connections and drives conversions.
Monitoring engagement metrics and staying adaptable to shifts in the market are crucial for delivering valuable and relevant content that propels purchasing decisions.
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Four Questions to Help You Balance Content Volume and Relevance
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