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Where to Look for the Right KPIs for SaaS Marketing in Uncertain Economic Times
Learn which KPIs are crucial for SaaS marketing success during uncertain economic times. Identify and improve key metrics. Read more.
Content marketing is crucial for communicating with customers and providing consistent value. It's a key element of marketing strategy for brand awareness, lead generation, nurturing, conversion, and retention.
To monitor and track content marketing success, identify key performance indicators (KPIs). These include number of visitors, average session duration, bounce rate, brand awareness, session-to-contact rate, conversions, sales cycle length, loyalty/retention, and SEO performance.
Measuring content marketing performance is critical for success. Identify actionable metrics, including conversions and retention, as well as "vanity" metrics such as engagement and bounce rate. Resources for tracking and improving content marketing include articles, infographics, and opinion pieces.
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