How to Use the Right Marketing Content for the Consideration Stage of the Buyer's Journey
Discover which types of marketing content are effective during the consideration stage for engaging potential customers and showcasing your expertise.
You've heard of user-generated content, but how about employee-generated content? Of all the types of content, EGC is most effective at building brand authenticity and attracting new talent.
It fosters a culture that values employee opinions and communicates integrity to the masses. Customers and jobseekers trust employee-generated content more than brand-produced content.
EGC can include blog and social media posts, videos, and photos. It creates a sense of community, boosts employee engagement and satisfaction, drives employee advocacy, and attracts new talent. Incentives and education can encourage employees to create high-quality EGC.
... continue reading belowFour Benefits of Employee-Generated Content for Your Business
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