The New 'Content Continuum': A Six-Stage Marketing 'Funnel'
Learn about the Content Continuum, a six-stage approach that updates the traditional marketing funnel. Discover how to apply it to your own marketing and content strategy.
Four Benefits of Employee-Generated Content for Your Business
Marketing Content — Thu., Apr. 4, 2024You've heard of user-generated content, but how about employee-generated content? Of all the types of content, EGC is most effective at building brand authenticity and attracting new talent.
It fosters a culture that values employee opinions and communicates integrity to the masses. Customers and jobseekers trust employee-generated content more than brand-produced content.
EGC can include blog and social media posts, videos, and photos. It creates a sense of community, boosts employee engagement and satisfaction, drives employee advocacy, and attracts new talent. Incentives and education can encourage employees to create high-quality EGC.
... continue reading below
Enter your email address to continue reading
Four Benefits of Employee-Generated Content for Your Business
Don't worry ... it's FREE!
