The New 'Content Continuum': A Six-Stage Marketing 'Funnel'
Learn about the Content Continuum, a six-stage approach that updates the traditional marketing funnel. Discover how to apply it to your own marketing and content strategy.
Recent years have brought generative AI, sustainability efforts, and economic challenges, leading to budget cuts and resource limitations in marketing departments.
In response, marketers are turning to generative AI for content development, but it can be risky and isn't always the best solution. Instead, some are going back to basics with the 3Rs of content marketing: repackaging, repurposing, and reoptimizing.
Repackaging involves transforming content into different formats to engage audiences, while repurposing adapts content for new segments or goals. Reoptimizing updates high-performing content to maintain relevance. These practices can extend the reach and value of content and maximize efficiency and effectiveness in marketing.
... continue reading belowThe Power of the 3Rs of Content Marketing for B2B Brands: You Can Thrive in Uncertainty
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Learn about the Content Continuum, a six-stage approach that updates the traditional marketing funnel. Discover how to apply it to your own marketing and content strategy.
Explore how to balance content volume with content relevance, enhancing buyer engagement by crafting content that resonates with your audience and drives conversions. Ask yourself these questions.
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Even in the age of AI, you need a human writer to craft high-quality B2B content. True, humans can deliver blah content, too. But that's less likely to happen if you provide your writers a kickass content creation brief. Here are the essential elements of your brief.