Career Development Resources

Five Tips for Effective Communication With Distributed Teams

Five Tips for Effective Communication With Distributed Teams

Zoom fatigue? You may be missing those water-cooler conversations. Feeling confused? You might need a video call to give you some visual cues. This article offers five tips for healthy communication with a remote team.

The Responsibilities and Backgrounds of Copywriters

The Responsibilities and Backgrounds of Copywriters

What do copywriters do? What are their educational backgrounds? Which skills do employers expect them to have? To find out, Semrush analyzed 400 copywriter job postings on Indeed.com.

What We've Got Here, Marketers, Is a Failure to Communicate (Marketing's Value)

What We've Got Here, Marketers, Is a Failure to Communicate (Marketing's Value)

Forget bragging about Marketing-qualified leads or social media likes. To keep our jobs, marketers have to learn to communicate Marketing's value in terms that matter to senior management.

Want to Beat the Average CMO Tenure? Remake Your Role.

Want to Beat the Average CMO Tenure? Remake Your Role.

The secret to performing successfully as a CMO—and extending your tenure—is being adaptable to the company's needs. This article provides some suggestions for getting there.

CEOs' Must-Haves for Their Marketing Teams

CEOs' Must-Haves for Their Marketing Teams

Instead of looking at the marketing department as a standalone function, CEOs need to construct a marketing team that benefits all areas of the organization. Here's how.

LinkedIn Data: The 10 Most In-Demand Marketing and Sales Skills

LinkedIn Data: The 10 Most In-Demand Marketing and Sales Skills

Social media expertise is the most in-demand marketing skill and customer service expertise is the most in-demand sales skill, according to recent research from LinkedIn.

How Confident Are Senior Marketers in Their Capabilities?

How Confident Are Senior Marketers in Their Capabilities?

Among their many marketing and media capabilities, senior marketers are most confident in their ability to target customers and are least confident in their third-party data analyses, according to recent research.

Five Trends Reshaping B2B Marketing Leadership in 2023

Five Trends Reshaping B2B Marketing Leadership in 2023

From an uncertain economy to new customer expectations, the B2B marketing function—and the job of the B2B CMO—is shifting, quickly. Here's how to make sure those changes lead to better marketing and faster growth.

Four Ways Marketers Can Increase Their Productivity

Four Ways Marketers Can Increase Their Productivity

The trials of remote work and multiple meetings can make being productive more difficult than ever. Check out these four tips for increasing your productivity.

Three Ways to Help Women Join the Ranks of Agency Owners

Three Ways to Help Women Join the Ranks of Agency Owners

Women make great marketers. So why do so few of them own marketing agencies? This article presents possible ways to solve that problem.

Unlearn So You Can Succeed: Why (And How) You Should Rewrite Your Playbook

Unlearn So You Can Succeed: Why (And How) You Should Rewrite Your Playbook

It seems natural to move beyond ways of thinking that haven't worked. But business leaders also need to be able to let go of tactics that have worked in the past so they can start fresh in a new role.

2023 Salary Guide: Pay Forecasts for Marketing, Content, and PR Positions

2023 Salary Guide: Pay Forecasts for Marketing, Content, and PR Positions

The median starting salary for a corporate chief marketing officer in the United States is expected to be $175,500 in 2023, according to recent research from Robert Half.

The State of Ethnic Diversity in the Marketing Industry

The State of Ethnic Diversity in the Marketing Industry

The marketing and advertising industries are steadily becoming more ethnically diverse, though some segments are still significantly underrepresented in senior-level positions, according to recent research.

How Much Content Marketers Make: Salaries for Seven Positions

How Much Content Marketers Make: Salaries for Seven Positions

How much do content marketers make in 2022? To find out, Managing Editor surveyed 305 content marketers, most of whom are based in the United States.

2023 Salary Guide: Must-Know Insights and Trends for Marketers

2023 Salary Guide: Must-Know Insights and Trends for Marketers

The proliferation of remote work and trends such as The Great Resignation have had a big impact on the job market. Check out what Robert Half learned from its latest survey about salaries, hiring, and ways to keep employees happy.

Resonate, Differentiate, and Substantiate: What Top Salespeople Do Differently

Resonate, Differentiate, and Substantiate: What Top Salespeople Do Differently

Top-performing salespeople are more likely to understand their buyers' need for value and make the case for value more strongly compared with their peers, according to recent research.

What's Driving the 'Great Resignation': A Look at Why Workers Quit

What's Driving the 'Great Resignation': A Look at Why Workers Quit

Why have so many people quit their jobs over the past few years? Is this 'Great Resignation' simply a case of workers finding better opportunities within the same industry, or is something deeper going on?

CMO Survey: The US Economy and Hiring Outlook

CMO Survey: The US Economy and Hiring Outlook

Optimism for the US economy has plummeted among senior marketers, according to recent research from The CMO Survey.

Has B2B Sales Gotten Easier or Harder Since 2020?

Has B2B Sales Gotten Easier or Harder Since 2020?

Nearly half of B2B salespeople say their jobs are now more difficult compared with pre-pandemic times, according to recent research from Jiminny.

Five Trends in the Marketing Ops Profession

Five Trends in the Marketing Ops Profession

Somebody has to wrangle all those marketers to make sure they're getting their job done. Luckily, marketing ops is gaining popularity. Check out trends in the marketing ops profession.

Subscribe to the MarketingProfs Today newsletter