How to Find and Nurture the Entrepreneurs in Your Company

How to Find and Nurture the Entrepreneurs in Your Company

Marketing Management — Wed., May. 17, 2023

Entrepreneurs are successful due to their natural ability to solve problems without a manual. Sales team members are likely to come across messy customer situations and must be able to deviate from a script. Leaders need to identify and nurture the problem-solvers, and make sure they don't lose them to competitors.

Leaders should make the most of their one-on-one meetings, asking questions about philosophical and ideation topics, and understanding what their salespeople want to accomplish. Superstar salespeople should be given the chance to explore new positions and be given a long leash to pursue passion projects.

Investing in entrepreneurs is key to staying competitive, and can lead to great innovations. Leaders should be open-minded, ask the right questions, and give their staff the resources to succeed.

Sign up for free to read the full article.

Enter your email address to continue reading

How to Find and Nurture the Entrepreneurs in Your Company

Don't worry ... it's FREE!

Related Articles

Does Marketing or Sales Own Customer Strategy?

Marketing Management

Does Marketing or Sales Own Customer Strategy?

Most senior marketers say that customer strategy is not equally owned by Marketing and Sales in their organization, according to recent research from the CMO Council and KPMG.

Taking the Long View: The Hardest But Most Valuable Way to Run an Agency

Marketing Management

Taking the Long View: The Hardest But Most Valuable Way to Run an Agency

The recent hiring climate—resignations, layoffs, a talent shortage, more layoffs—is symptomatic of brands' and agencies' knee-jerk reaction to economic circumstances. And that, argues this article, is not the right way to run a business.

What We've Got Here, Marketers, Is a Failure to Communicate (Marketing's Value)

Marketing Management

What We've Got Here, Marketers, Is a Failure to Communicate (Marketing's Value)

Forget bragging about Marketing-qualified leads or social media likes. To keep our jobs, marketers have to learn to communicate Marketing's value in terms that matter to senior management.

Data Privacy Dates to Watch for in 2023—And How to Prepare

Marketing Management

Data Privacy Dates to Watch for in 2023—And How to Prepare

Data privacy changes don't stop at the use (or nonuse) of third-party cookies. For a list of upcoming state requirements and tips on how to handle your company's privacy policy, check out this article.

Bad Data Is Ruining Your Ad Campaigns—Here's How to Fix It

Marketing Management

Bad Data Is Ruining Your Ad Campaigns—Here's How to Fix It

Data-driven marketing works if your data is high-quality. But what if it isn't? A data audit can save your campaigns.

CEOs' Must-Haves for Their Marketing Teams

Marketing Management

CEOs' Must-Haves for Their Marketing Teams

Instead of looking at the marketing department as a standalone function, CEOs need to construct a marketing team that benefits all areas of the organization. Here's how.