How to Find and Nurture the Entrepreneurs in Your Company

How to Find and Nurture the Entrepreneurs in Your Company

Marketing Management — Wed., May. 17, 2023

Entrepreneurs are successful due to their natural ability to solve problems without a manual. Sales team members are likely to come across messy customer situations and must be able to deviate from a script. Leaders need to identify and nurture the problem-solvers, and make sure they don't lose them to competitors.

Leaders should make the most of their one-on-one meetings, asking questions about philosophical and ideation topics, and understanding what their salespeople want to accomplish. Superstar salespeople should be given the chance to explore new positions and be given a long leash to pursue passion projects.

Investing in entrepreneurs is key to staying competitive, and can lead to great innovations. Leaders should be open-minded, ask the right questions, and give their staff the resources to succeed.

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